Frederick is the Founder and Managing Director of The White House, Teeth Whitening Clinics established in 2008. Since then Freddy has grown the company from a single clinic in Dublin to eight nationwide clinics and still growing. In a changing world, Freddy’s background in Business and Information Technology, has been integral to help build the company to what it is today. Freddy created the technical infrastructure which helps streamline staff procedures and the high quality customer experience. With an in-depth knowledge of technical on-line marketing and cloud systems he helps grow the brand with a strong emphasis on the customer-product-service relationship.